Pricing. This week is all about testing pricing. Since we don't know exactly how much each kit will cost to sale yet we're trying to find out what people are willing to pay. If people are not willing to pay what we ultimately need to charge to stay in business we might not be able to proceed with the project. We've set up various google adwords at different price points, and are looking to see which prices people are still willing to click on. It should be a fun experiment, and help us know whether we should proceed.
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